Strategic communication
We work together with clients to produce communication strategies that turn your objectives into action. A communication strategy is essential: if a business strategy is your company’s road map, then your communication plan ensures everyone is aboard the bus. Tailored to the goals of your overarching strategy, Timmins Ray will help you develop a communication plan that ensures you’re communicating your priorities in the right way, to the right audiences. Timmins Ray communication strategies identify: Context and intention, Your organisation’s strengths, vulnerabilities and opportunities, Internal and external stakeholders, Targeted objectives for different audiences, and Practical, measurable plans for communication activities[...]
Stakeholder and community engagement
A stakeholder is anyone with an interest in your organisation’s activities. Open communication between businesses and stakeholders is essential to build trust and ensure everyone is included in decision-making that affects them. Genuine stakeholder and community consultation and engagement is an ongoing, positive dialogue. A transparent feedback loop that prevents topics from escalating into issues. Good stakeholder engagement is key to the smooth delivery of projects, upholding your company’s standing in the community, and achieving the best outcome for all parties. As a member of the International Association for Public Participation (IAP2), Timmins Ray develops stakeholder and community engagement plans[...]
Stakeholder and community engagement training
In today’s business environment engaging effectively with the community and key stakeholders can mean the difference between success and failure. Unfortunately, too many businesses seem to consider stakeholder engagement as simply giving the appearance of meaningful consultation in order to achieve a pre-determined objective. Sadly, there are any number of examples where this has resulted in otherwise good companies being rightfully accused of secrecy and for taking community approval for granted. Whenever enterprise has a noticeable impact on community life – visually, environmentally, socially or economically – stakeholder engagement becomes a necessary part of doing business. But its not all[...]
Issues and crisis management
Despite an organisation’s best intentions, issues inevitably arise. Without a plan, issues can escalate into crises. Timmins Ray offers comprehensive issues and crisis management, from preparation to real-time response and recovery. We develop tailored, holistic strategies that provide: Overarching objectives around risk management and issues-handling, Guidance in developing internal policies and procedures, Effective issues and crisis communication with stakeholders and media, and Practical measures for reputation recovery and rebuilding trust with stakeholders and the community.
Crisis simulations
The best issues management plan in the world is no good gathering dust on a shelf. We pressure test your company’s preparedness by running intensive crisis simulation workshops. These sessions ensure that everyone in your organisation understands their roles and responsibilities, escalation protocols are stress-tested to expose potential points of weakness, there are clear lines of communication internally and externally, and spokespeople are prepared to front stakeholders and the media. Timmins Ray crisis simulations are renowned for their live-action approach. They are tailored to your needs, whether that be a walkthrough with key personnel, or a full-scale simulation mobilising your[...]
Media and publicity
We provide earned media coverage and PR services including: Press conferences and media opportunities, Media releases, Opinion editorials, Background briefings to educate media on a topic, and more.
Executive media training
Timmins Ray delivers comprehensive media training workshops, developed specifically for your organisation. We offer group sessions as well as one-on-one training with senior executives covering: The Tasmanian media landscape, Media presentation skills, How to develop key messages, Putting it into practice: each participant is given a tailored scenario and must develop key messages, take part in a mock on-camera interview, and receive feedback. Participants receive a media training manual and their interview footage.
Social media training
Timmins Ray provides practical training on improving your social media presence, both for your organisation’s official accounts as well as your team’s personal profiles. We develop your social media strategy, including: Honing your organisation’s tone of voice, Identifying audiences, key messages and channels, Proactive content calendars, Reactive audience engagement, and more. We support your people to become social media ambassadors, delivering tailored workshops to optimise social media presence while managing executives’ privacy.
Social media management
Social media is an important engagement tool for community-building, informing followers of news and campaigns, and receiving direct feedback. Done well, this improves brand awareness and loyalty. However, a social media presence also brings reputational risks, and can be time consuming to manage. Timmins Ray can help with every aspect of your social media management, including developing your social strategy, guidance on which platforms to use, employee guidelines and activation, executive team positioning, account privacy, content development, competitions and promotions, moderation and community management.
Stakeholder auditing
A stakeholder audit aims to gauge how satisfied your audiences are with your relationship. It exposes and defines stakeholder attitudes, expectations, concerns and potential issues. Our stakeholder audits provide a safe space for frank and fearless discussion, allowing participants to openly share their opinions with our independent consultants. We foster conversation, capture data, and produce a detailed stakeholder audit report that helps inform and improve your organisation’s interactions and relationships with the community. It is our recommended starting point to inform strategic communication and stakeholder engagement planning.
