Our Services
Good communication is key to the success of your business.
Public relations services help you understand your company’s audience – their needs, values and concerns – and ensure you’re reaching them effectively. We help align your business goals and stakeholder expectations.
Timmins Ray works together with clients to produce communications strategies that turn your company objectives into action. We develop plans across all levels of business: day-to-day operations, specific campaigns and projects, or issues and crisis risk management and problem-solving.
Learn more about the PR services we offer, or contact us to discuss your communication needs.
Our Services
Good communication is key to the success of your business.
Public relations services help you understand your company’s audience – their needs, values and concerns – and ensure you’re reaching them effectively. We help align your business goals and stakeholder expectations.
Timmins Ray works together with clients to produce communications strategies that turn your company objectives into action. We develop plans across all levels of business: day-to-day operations, specific campaigns and projects, or issues and crisis risk management and problem-solving.
Learn more about the PR services we offer, or contact us to discuss your communication needs.
Services
Social media is an important engagement tool for community-building, informing followers of news and campaigns, and receiving direct feedback. Done well, this improves brand awareness and loyalty. However, a social media presence also brings reputational risks, and can be time consuming to manage.
Timmins Ray can help with every aspect of your social media management, including developing your social strategy, guidance on which platforms to use, employee guidelines and activation, executive team positioning, account privacy, content development, competitions and promotions, moderation and community management.
Government decisions can have a profound impact – good and bad – on the way you do business. They may have intentional or unintentional consequences. They may be the result of poor policy development or the influence of special interests groups. Either way, they are decisions you must deal with – and probably live with – for better or worse. It is vital you have your say as part of the decision-making process. Timmins Ray has been specialising in federal, state and local government relations for three decades. We have delivered positive outcomes for clients ranging from some of the nation’s biggest companies to smaller, but no less successful, family-based enterprises. We understand government and politics. We know who to get to and how to win their attention.
Any organisation’s reputation can be damaged or destroyed at any time by a crisis it didn’t see coming and for which it was unprepared. Crises can take many forms, from sexual harassment and embezzlement to product contamination and customer injury. And with the advent of social media, a crisis can trash an organisation’s reputation and brand within hours, even minutes. Timmins Ray can provide immediate help to successfully manage a crisis. We can also work with you to identify, assess and categorise your organisation’s potential vulnerabilities to crisis and develop a strategy and response manual to ensure the calm and effective management of any situation that threatens to damage your organisation’s reputation and brand. It’s a living and sustainable insurance policy with a very affordable one-off cost.
Every organisation, whether in the commercial or the public sector, should have a Strategic Communication Plan as an adjunct to its Business Plan. And just like a Business Plan, it should set out specific outcomes, or KPIs, as well as provide the strategies for achieving them. Developing a Strategic Communication Plan that delivers measurable outcomes takes genuine know how and experience. That’s what Timmins Ray offers.
Key stakeholders are the lifeblood of any organisation. They are your raison d’etre and include all those who are critical to your continued success – shareholders, customers, suppliers, employees, policy makers, regulators, media, etc.
Timmins Ray has developed a range of proprietary products to independently assess and benchmark those vital relationships and to deliver options for enhancing your stakeholder relations. They include independent Stakeholder Audits as well as Stakeholder Mapping. Our clients use our methods as part of a continual, business improvement program. By delivering independent feedback from stakeholders, Timmins Ray can work with you to make the changes and adjustments needed to improve the way you do business.
Key stakeholders are the lifeblood of any organisation. We often ask clients, “how well do you know and understand your stakeholders and what they really think of your organisation— their expectations, hopes, concerns and perceptions?” By delivering independent feedback from stakeholders, Timmins Ray can work with you to make the changes and adjustments needed to improve the way you do business.
Developing a working relationship with the media is not just about securing good publicity, although that is an obvious goal. It is important to establish relationships with the media based on a healthy degree of mutual respect. That will take time. And it means dealing with reporters fairly and truthfully, irrespective of the circumstances. You may be surprised at the extent to which this respect is reciprocated.
Social media has now reduced the 24-hour news cycle to a matter of minutes and has expanded the pool of potential reporters and critics to a large chunk of the community – every person with a mobile phone is a citizen journalist and they are savvier about what makes headlines than ever before. Such a high level of scrutiny, and the speed with which it can be disseminated across social media can have a devastating impact. Timmins Ray provides specialised monitoring of social media as well as response mechanisms to counter unfounded attacks.
We can prepare tailored social media policies for your employees and digital media strategies to ensure your online efforts are relevant and effective in meeting the overall strategic objectives of your organisation.
Training
In partnership with corporate management specialists, Annells Consulting, we are offering a high-level course in executive training conducted by some of Tasmania’s highest achievers in business and the bureaucracy.
The course will cover vital areas of executive +responsibility, including:
- Managing a government enterprise;
- Meeting the expectations of a Board of Directors;
- Good governance;
- Building key relationships in both business and the bureaucracy;
- People Management and corporate culture
- Brand development and maintenance.
Please enquire to learn more.
Dealing with governments can be critical to the success of your business in all sorts of ways. However, the challenges of successfully navigating the nuances of government – whether at federal, state or local level – can be complex as well as frustrating to those who don’t have a good understanding of how government works.
Our training program is designed to teach you the basics of dealing with government at all levels. Most of all, it will teach you how to achieve the right outcome by understanding how the decision-making process works, including who to reach and with what information.
Government decision-making normally involves a lot of people other than politicians themselves – mostly personal advisers and public servants, who have the important task of advising government. Their influence is critical, yet they are often overlooked. In most cases, all three – politicians, personal advisers and public servants – are central to the decision-making process. And sometimes, they can be at odds with each other.
We teach you how to approach the challenge of dealing with government and provide you with insider knowledge, as well as strategies and tactics, to achieve your required result.
Good decision making in a crisis is critical. That’s because poor decision making can destroy careers and cause irreparable damage to a business.
We teach you the four rules of effective crisis management which, if followed, will minimise the impact on you and your business.
We also conduct simulated crisis training exercises to ‘pressure test’ your preparedness for a crisis and to ensure you develop the skills you need should the worst ever happen. Such exercises help fine tune responsibilities and actions, as well as test the capacity of people to work effectively under extreme pressure. It’s too late to learn such lessons when the real thing strikes.
The ability to speak with confidence and clarity to a group of people – irrespective of who they are – and to capture and hold their attention is a priceless life-skill that can set you apart from the crowd.
And if you aspire to climb the management ladder or build a powerful public profile, the ability to effectively engage an audience is an essential career skill. Just how effective you can become at engaging with people and holding their interest may well determine how successful you are in your career.
There are some essential requirements to becoming a good presenter – none of which is difficult to achieve. However, those requirements do demand a degree of clear thinking, hard work, self-belief and enthusiasm for the task – these also happen to be the foundation stones to a successful career.
Our Presentation Skills Training Course will provide the skill set and the empowerment you need to become a first-class presenter.
In today’s business environment engaging effectively with the community and key stakeholders can mean the difference between success and failure.
Unfortunately, too many businesses seem to consider stakeholder engagement as simply giving the appearance of meaningful consultation in order to achieve a pre-determined objective. Sadly, there are any number of examples where this has resulted in otherwise good companies being rightfully accused of secrecy and for taking community approval for granted.
Whenever enterprise has a noticeable impact on community life – visually, environmentally, socially or economically – stakeholder engagement becomes a necessary part of doing business. But its not all bad. In fact, it can be, and should be, very valuable. It may even teach you things you didn’t expect.
However, there is no escaping the fact that effective community and stakeholder engagement is inevitably linked to business success.
We have years of experience to share with you – experience gathered from working with resource companies, rural and aquaculture enterprises, urban and city developers, health care services and pharmaceutical companies, vehicle manufacturers and major sporting clubs, just to name a few.
And don’t overlook your employees, customers and suppliers as key stakeholders. We can teach you methods to better meet their expectations as well.
Competency and understanding in media relations is an important skill for any senior executive. In a Chief Executive, it is essential. Today’s media is a complex beast and social media has certainly introduced a staggeringly influential dimension to the communication of news, views, ideas, opinions and prejudices.
Timmins Ray’s Traditional Media and Social Media Training Programs are a sensible blend of theoretical and practical components and are always interactive and fun. The courses, which can be both full day or half day will equip participants with a thorough understanding of how the media works, confidence in dealing with media and a comprehensive view of your organisation’s media relations moving forward.
